In this episode of the Business Awards Show, host Debbie Gilbert interviews Sophie Goffin, known as The Purry Godmother, a finalist in the Best Business Women Awards and the Small Awards.
Sophie shares her journey from studying animal behavior to creating a business dedicated to cat care, where she combines her academic background with hands-on experience to address issues like feline separation anxiety, enrichment, and well-being.
We hear how Sophie’s business grew organically from pet sitting, particularly after discovering that many cats suffer when left alone. This realization inspired her to specialize exclusively in cats, offering care that goes beyond feeding to include play, stimulation, and comfort. Her dedication not only benefits cats but also helps owners enjoy guilt-free holidays, knowing their pets are happy and engaged.
The discussion highlights Sophie’s turning point when she decided to invest in a business coach, Dominic Hodgson, who encouraged her to develop strong branding and premium services. Out of this came her memorable brand identity The Purry Godmother, reflecting her love of animals and her creative approach to marketing, using ‘Disneyfication’.
Sophie also speaks about the challenges and responsibilities of working in the unregulated pet care industry. She emphasizes the importance of insurance, first aid training, safety procedures, and trust between clients and carers. Furthermore, she believes high standards are essential for peace of mind for any cat owner who views their cat as part of the family.
The conversation shifts toward awards, where Sophie outlines how entering competitions has boosted her reputation and credibility. Awards not only validate her work but also strengthen client trust in a field where professional recognition matters. Indeed, it’s become part of her growth strategy.
Closing the episode, Sophie offers practical business advice: learn good marketing beyond just social media. She stresses the value of networking, email marketing, and creative campaigns, which have helped her attract the right clients. Sophie’s story is an inspiring example of resilience, reinvention, and building a business that aligns passion with professionalism.
{1:48} Sophie’s journey to setting up her business.
{3:18} A daunting step.
{4:06} How damaging a knee forced a change in direction.
{7:28} How working with a business coach was a gamechanger.
{8:36} Disneyfying the business to create her brand.
{9:28} Where Sophie’s love of animals came from.
{10:50} What Sophie offers her customers.
{14:01} Starting an online membership group.
{14:56} Making the final of the Small Awards.
{16:15} When awards first appeared on the radar.
{17:45} The dangers of an unregulated pet industry.
{21:49} What you need to start a petsitting business.
{24:21} Where new clients come from.
{25:43} Entering more awards.
{27:18} To let cats out or not.
{32:53} Sophie’s number one business tip.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Julie: https://www.thepurrygodmother.co.uk/
LinkedIn: https://www.linkedin.com/company/thepurrygodmother/
Facebook: https://www.facebook.com/thepurrygodmother
Instagram: https://www.instagram.com/thepurrygodmother/
