Debbie Gilbert discusses how to Tell a Better Story Through Brand Photography with Hetal Trivedi, founder of The Beautiful Moments. Hetal is a strategic brand photographer and videographer working with female led businesses in health, wellness and beauty. She won three awards in a single month last year, two of them on the same day!
A former primary school maths teacher who fell into photography by accident, Hetal built a five figure business from scratch after leaving teaching, encouraged every step of the way by her family.
In this episode they cover how she helps camera shy business owners relax. Vitally, Hetal believes brand photography needs to tell a story. That’s why she brings creativity to her shoots to achieve that. Furthermore, she emphasises why visual consistency matters more than constantly refreshing your images, and how going through an awards application made her realise just how far she had come.
About Hetal
Hetal is a multi-award winning brand photographer and founder of The Beautiful Moments photography services. I help female business owners step outside their comfort zone and embrace visibility through professional photos and videos.
Most brand photos look good, but they don’t convey any meaning. Therefore, she helps female business owners turn their ideas, beliefs, and offers into visuals that people instantly understand. Using simple concepts, thoughtful planning, and meaningful props, she creates both photos and videos that clearly explain the business and bring its essence to life. Longevity is central to her work. Therefore, her aim is that one brand shoot can create months of content, allowing business owners to show up clearly, consistently, and confidently online. This in turn helps them increase their visibility, attract ideal clients and achieve business growth and success.
{2:14} How a passion for photography became a business.
{5:51} How Hetal makes people comfortable in front of the camera.
{9:16} How often people should have new brand photos.
{11:34} Adding videography to photography.
{13:16} What to do if your visuals aren’t working for you.
{15:18} Hetal’s thought processes for entering awards.
{18:18} The differences awards have made.
{19:24} Challenges Hetal has overcome to run her business.
{21:16} Combining motherhood and running a business.
{23:44} the next twelve months.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Hetal: https://thebeautifulmoments.co.uk/
LinkedIn: https://www.linkedin.com/in/thebeautifulmomentsuk/
