We’ve had a lot of interest in the business awards this year but lots of them are missing evidence in their applications so I invited Denise O’Leary, Author of ‘Winner – How to Win Business Awards’ along to the podcast to talk to us about the topic of evidence.
Here are the highlights from this episode:
{2:02} The first thing Denise thinks about when entering an award herself
{3:35} What must you include in a business award application
{7:39} How not to over evidence!
{9:41} Recency has value with evidence
{15:35} Knowing your strengths as a business
{20:18} How to include staff opinions in your evidence
{22:30} The evidence you collate and prepare can help you in your business
{23:07} Remember the judges are human beings!
{25:49} Treat every award entry like a bespoke marketing campaign
